CAKE JEANS

Apparel Design
Visual Identity
Typography
Creative Direction
Cake is a premium streetwear label based out of New Delhi, India. The brand was founded in 2022 with their iconic denims featuring their hand embroidered logos. The brand has since gained popularity, and its logo has become a recognisable signature.

Website ︎︎︎

Custom type-driven logos were designed for their collection of jeans, skirts, t-shirts, jorts and track suits.